Lavazza: the Turin balance that defined Italian espresso

There are coffee brands, and then there is Lavazza. Founded in Turin in 1895, Lavazza is the company that transformed espresso from a local habit into a universal language. If you want the taste that defined the Italian bar — balanced, round, accessible to everyone — you've come to the right place. Discover the Lavazza collection on Tostera.

The Story: From Turin, for Everyone

It all started in a small grocery store in Turin, where Luigi Lavazza had a revolutionary idea for the time: instead of selling a single type of coffee, he began to blend beans from different origins to create a more balanced and consistent taste. This is how the art of modern blending was born.

Over a century later, this philosophy remains unchanged: Lavazza means balance, consistency, and a taste you recognize immediately. It's not extreme coffee, but perfectly calibrated — exactly why you find it in so many bars and homes around the world.

What Makes Lavazza Different

Unlike the very intense roasts of Southern Italy, Lavazza's Turin style emphasizes balance:

• Moderate acidity — no extremes, pleasant and round.
• Medium to full body — consistent enough for espresso, fine enough for cappuccino.
• Sweet and aromatic notes — from chocolate and dried fruits to floral nuances, depending on the blend.
• Consistency from cup to cup — exactly what you're looking for in everyday coffee.

This versatility makes Lavazza the ideal choice if you want a coffee that works well in any preparation: short espresso, lungo, cappuccino, or with milk.

Who Lavazza Is For

Lavazza is the perfect choice if:

• You want a safe starting point in the world of authentic Italian coffee.
• You drink coffee with milk (cappuccino, latte) — its balance complements milk beautifully.
• You're brewing for multiple people with different tastes — almost everyone likes it.
• You seek consistency — the same good taste, every time.

If, however, you prefer a very intense, dense, Neapolitan espresso, you might want to take a look at the Kimbo collection.

Espresso vs. Milk Coffee: How to Use It

The beauty of Lavazza blends is their adaptability:

• For espresso — extract for 25-30 seconds, at approximately 90-94°C, with finely ground beans. You'll get a balanced crema and a round taste.
• For cappuccino or latte — Lavazza's medium body isn't "covered" by milk; it blends harmoniously with it. Chocolate notes come out beautifully.
• For long coffee — a balanced Lavazza blend remains pleasant and without excessive bitterness, ideal for morning coffee.

Storage Tip

Regardless of the blend, store your coffee in an airtight container, away from light, heat, and humidity. If you choose whole beans, grind them only before brewing — the difference in aroma is huge compared to pre-ground coffee.

Discover Lavazza on Tostera

From classic espresso to variants suitable for milk coffee, Lavazza is the brand that never disappoints. Explore the entire range in the Lavazza collection on Tostera.

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